Insurers' Top 8 Digital Transformation Projects
November 11, 2015 12:30 PM
Insurers want to improve customer satisfaction, profitability, ease of doing business and speed to market with new digital tools, according to a survey of 108 insurance executives by Forrester. The Transformation In The Age Of The Customer: A Spotlight On Insurance study, commissioned by Acccenture, asked: What actions [are] your organization taking to address the impact of digital disruption on your business in the coming year? Following are the top 8 responses:
1. Establish new digital governance and transformation management 63%
2. Assess the impact of digital as it relates to the customer experience 53%
3. Transform our IT systems to make them more agile for the digital world 51%
4. Create digital-oriented collaboration/ joint ventures with new or existing business partners 49%
5. Clearly define digital ownership, funding and operations 49%
6. Create a skunk works or a group separate from the main company to experiment with digital initiatives 27%
7. Create smarter and more digitally aware connected products or services 24%
8. Hire a C-level executive who is focused on digital 22%