Insurers, in an attempt to get products to the market faster and more efficiently, are focusing on three key areas as evaluation points: product creation, changing regulatory requirements and profitability. In doing so, insurers are becoming aware of, and taking advantage of, the transformational technological capabilities for managing product content. For most insurers, the biggest impediment to creating an environment that enables product agility and market adaptability is the management of informationthe flow, the access, and the data itself. But those committed to modern application architectures are able to take advantage of advanced product configuration capabilities.