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In new reserch, Strategy Meets Action offers insurers 10 of the most pertinent mobile business needs. This comes on the heels of SMAs annual Insurance Ecosystem research, which tracks IT spending plans and this year highlighted mobile as a key area, with 42 percent of property/casualty insurers and 27 percent of life and annuity insurers increasing spending in 2013. The trends are broken up into two groups, the first is related to content, and the second, technology.
Business Capability Bundling
Insurance apps that provide one narrow capability, such as a rate quoter or an agent locator, have not met with great success.