Virtual Tour: Sun Life's Big Data-Driven Profiling Tool
July 9, 2015 3:00 PM
Sun Life realized it was stewarding terabytes of data about its end clients, and it could turn that into a consumable form for its brokers to advise prospects. For more, check out Sun Life Boosts Distribution with Big Data
Weve achieved scale with a very professional benchmarking report ... to really help the employer and the broker say, How do my plan designs stack up against my peers? says Tom Gilligan, VP of distribution operations.
The proprietary Benefit Profile Tool incorporates all kinds of data, from demographics to plan design information to claim data.
Using good graphics and data visualization, we help [brokers] do a side-by-side breakdown on any existing customer or prospect," Gilligan adds.
The company also offers a complementary Stop-Loss Benchmarking tool for self-insured clients.