Just as most insurers are struggling to repay the technical debt built up over the years by hanging on to old communications systems and platforms, they are battling a related communications debt. For too long organizations have let key documents and communications languish in legacy systems and formats because it was too time-consuming, costly, and challenging to tackle a refresh and modernization effort.
These communications, particularly ad hoc correspondence, often negatively impact the customer experience with outdated, inconsistent messaging and branding. They are difficult to update and maintain and often can’t be sent digitally. As insurers deal with the fallout from the COVID-19 pandemic and push forward on digital transformation initiatives in order to modernize communications, they face a very real and significant challenge when it comes to migrating these legacy communications. Join Patrick Kehoe, EVP Product Management at Messagepoint; to learn how organizations can overcome the challenge of transforming communications by combining best practices and AI-powered approaches to:
- Automate key steps to reduce the time required to migrate and tag content by 99%
- Identify outdated, duplicate and similar content for refresh and consolidation
- Optimize legacy communications for brand, reading levels and sentiment
