Elad Tsur

Chief AI officer

Elad Tsur, chief AI officer at Applied Systems, is a serial entrepreneur who is passionate about bridging the gap between technology and business – specifically in insurance and other financial services.

Prior to joining Applied Systems in 2024, he was co-founder and CEO of Planck, where he helped create an AI-based data platform for commercial insurance that enables insurers to grow new and organic business while drastically reducing their loss and expense ratios.

Before launching Planck in 2015, Elad started BlueTail Corporation, which delivered the first comprehensive AI platform for customer relationship management. Acquired by Salesforce.com in 2012, today it is known as Salesforce Einstein.

Artificial intelligence

AI sees all — and now, agencies do too

Emerging AI capabilities give agencies a clearer, more dynamic view of their entire book of business including underwriting, renewal and service workflows

By Elad Tsur

February 1
Artificial intelligence

How agencies can use AI strategies to grow their business

Many AI strategies focus on high-value tasks that provide new business opportunities for agents and brokers.

By Elad Tsur

May 6
Big data

How real-time data could close the risk knowledge gap

Big data provides an opportunity to instantly know more about a business than ever before.

By Elad Tsur

July 19
Artificial intelligence

How to embrace AI in commercial insurance underwriting

More publicly available digital information means underwriters have greater access to information on potential risk.

By Elad Tsur

April 7