John Horodyski is a partner with Optimity Advisors with executive management strategy experience in information management including digital asset management (DAM), metadata and taxonomy design, content strategy, governance, rights management and brand strategy. John has provided strategic direction and consulting for a variety of Fortune 100 and 500 clients from consumer packaging goods, to media and entertainment, and the pharmaceutical industry. John is also an adjunct faculty member at San Jose State University where he teaches a graduate course in didgital asset management. In addition to regular training and public speaking on digital media and metadata, John is a board member and editor of the Journal Of Digital Media Management, and is a monthly DAM contributor to CMS Wire. John recently published in May 2016 his book, “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth.”
