Karlyn Carnahan

With its analytical power, Google could have created a truly disruptive experience by providing consumers with a powerful recommendation engine.

Beyond encouraging a strong personal relationship with an underwriter, what can carriers do to build stronger connections with agents and grow their book? Celent surveyed a group of agents to understand those areas most likely to make a carrier the agents’ top choice.

Managing the distribution channel requires discipline in a number of areas, and insurers face significant challenges in performing these tasks efficiently; here's a look at how carriers are looking to technology as a strategic differentiator.