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5 ways life insurers can get more out of mobile
Less than one-fifth of top life insurance carriers have a policyholder smartphone app, according to the "Mobile Apps in Life Insurance: An Underutilized Channel" report from Aite Group. The research firm surveyed consumers and carriers alike to get a picture of the industry's mobile prowess, and discovered that mobile apps are an underutilized tool by life insurance carriers, as many have yet to consider the potential they can bring the overall customer experience. Even if insurers offer mobile apps, customers tend to have trouble locating them. Survey author Samantha Chow offers five tips for companies looking to improve on their mobile strategy.