A wise editor taught me that the Commentary (or Editor's Note) is an opportunity to encourage readers to think differently about a topic or issue. That said, it seems contradictory to wax poetic about standards, especially given that many insurers' priorities right now stem from organic growth and differentiation.

Why would an insurer with a highly functional, successful process that is a source of differentiation choose to toss it aside to adhere to an industry standard? Furthermore, why would an insurer not adhere to a proven, successful process? Many would agree it's not as black-and-white as just mentioned. In fact, isn't there a happy medium? Can insurers take standards a step further?

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