Thousand Oaks, Calif. — For small-business owners who face pressure to provide their employees with affordable health insurance, one statewide provider has devised an online solution to address the situation. Blue Cross of California has released a new tool that makes it easier for small-business owners to navigate the health care arena and find the most affordable products for their employees with the launch of an online tool called Click4Biz.

In an effort to make the enrollment process easier for small-business owners, Blue Cross of California created a new Web site,, that provides instant online quotes for company owners, as well as offer them the chance to enroll their employees immediately.

"We know small-business owners want to provide their employees with health insurance, but find the current industry processes cumbersome," says Mary Floyd, vice president of agency sales for Blue Cross of California. "Blue Cross is responding to this need by making health care coverage easier to understand and afford through Click4Biz, which features a faster quoting mechanism and a more convenient enrollment process."

Click4Biz was designed to facilitate enrollment by making comparison-shopping convenient. Small businesses provide basic information about the size of their businesses and their insurance needs online. The system navigates through Blue Cross' catalog of product lines to compare cost-effective options and appropriate coverage for employees of that business, and then provides it for the business owner. Click4Biz then offers small-business employees access to the Web site for the purposes of inputting their own individualized enrollment information.

Blue Cross' new online tool provides small businesses with a choice between a variety of PPO and HMO options with guaranteed fixed rates through their EmployeeElect, EmployeeChoice and BeneFits portfolios. The coverage is customized to include dental, vision and life insurance options.

Source: Blue Cross of California

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