Carriers are seeking to provide as many services as possible directly to their to customers and partners through online venues. However, such efforts typically have fallen flat, since the data flowing into front-end or front-office applications typically stopped flowing at that point. Companies still had to manually re-key the data against back-end policy administration management or CRM systems to get application processes moving.

CAMICO Mutual Insurance Co., a Redwood City, Calif.-based certified public accountant (CPA)-owned mutual insurance company, recently turned to a BPM solution to automate the online sales and renewal processes for its smaller CPA firm customers. The result of adopting this solution has been greater efficiency in processing data and issuing a policy.

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