New John Hancock research indicates that lower price options increase purchase interest in long-term care (LTC) insurance among 45-65 year olds, especially at younger ages.

Overall, among individuals at all ages, the survey found that interest in buying a lower cost policy versus a traditional policy grew from 14 to 30 percent. For the group aged 45-51, the interest tripled from 11 percent to 36 percent.

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