Customer service is always of critical concern to insurance carriers, but perhaps one area that they may be overlooking is whether or not the wording of policies is intelligible to the average American consumer.

And, according to a recent survey, this may already be a growing problem. The online poll, conducted by Harris Interactive, found that more than one-third of insured American drivers who have read at least part of their auto insurance policies have had trouble deciphering them.

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access