Madison, Wis.-based CUNA Mutual Group is using a high performance database engine from Objectivity Inc., Sunnyvale, Calif., for its credit union member database. The Objectivity-based service provides CUNA Mutual with an improved ability to track customer records and help its sales staff cross-sell financial services products.Called Objectivity/DB, the engine has enabled CUNA Mutual to build a scalable application that generates a unified, consolidated view for each individual credit union member. With Objectivity/DB, CUNA Mutual provides an integrated set of product offerings tailored for each individual. The system enables CUNA Mutual to access comprehensive credit union member histories as well as provide members with products and services customized for their individual circumstances.
The Objectivity/DB-based application extracts detailed member information from more than 40 disparate systems. These systems run on a variety of platforms, in a variety of environments. The CUNA Mutual application extracts, scrubs and consolidates information and then stores it in Objectivity in a common format. CUNA Mutual's Objectivity/DB is more than a terabyte in size and contains more than 100 million records.
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