Pittsburgh - Highmark Blue Cross Blue Shield will offer members additional information on hospital quality information and treatment options online through its member Web site. As consumer-driven products shift decision-making responsibility to consumers, insurers are providing more information to help members make health care decisions."Highmark continues to provide additional resources to help our members make informed decisions that give them a greater hand in their health," says Kim Bellard, Highmark's vice president of e-marketing and CRM. "Our goal is to give members clear, accurate information about their health care options --choice of providers, costs and treatment options."
The insurer has contracted with Subimo LLC, a provider of Web-based health care decision support tools. Currently, 75% of Blue Cross Blue Shield plans in the United States use Subimo tools, and nearly 75 million Americans have access through their insurance company or employer.
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