Humana will have a new sales channel, and CUNA Mutual Group will be able to provide its customers more products through a new strategic alliance. The relationship, between Humana and CUNA Mutual, makes it possible for Humana’s Medicare products to be offered by CUNA Mutual’s call center and field-based agents to more than 9.5 million credit union members age 65 and over.

Humana’s Medicare products include Medicare Advantage, a health insurance plan that combines Original Medicare’s underpinnings with additional health and wellness benefits; Medicare Part D prescription drug coverage; and Medigap, also called Medicare Supplement.

“We know that millions of Americans place a tremendous amount of trust with their credit unions, and relationships such as this new Humana/CUNA Mutual relationship are vital to Humana’s continued success as one of the nation’s leading Medicare Part D health-benefit plan sponsors,” says Lance Hoeltke, VP of strategic alliances with Humana.

Humana’s Medicare sales channels includes trusted alliance partners such as CUNA Mutual, career agents, telesales agents, Web-based sales, sales transacted in large venues and seminars, those that take place at any of the nation’s Humana Guidance Centers, or in face-to-face interactions with Medicare beneficiaries, according to the health insurer.

“Partnering with Humana to provide their Medicare products to our credit union customers is the right decision with the right company at the right time,” says Andy Napoli, SVP and product group leader of consumer products at CUNA Mutual. “Competition for baby boomers’ business is heating up among financial institutions, and with good reason. Within credit unions, more than 24 million members are over 55. This is also a tough group to retain.”

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