Many insurers are expanding their portal offerings to serve a wider range of stakeholders, including prospects, policyholders and distributors, as well as offering workflow management and collaboration tools that enable integration with legacy systems, according to “Stand-Alone Insurance Portal Solutions: An Overview of Vendor Offerings,” from Celent.
Increasing customer sophistication and higher expectations from prospects, policyholders, agents and others has been driving web technology development. “With such an emphasis on user experience within the industry, the burden to produce a quality entry into an insurer’s system has become much higher. No longer can a carrier simply put up a minimal amount of content and expect it to gain and/or maintain interest in its various stakeholder groups.”
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