New York — The environment is an ever growing topic of public discussion and businesses are increasingly influenced by potential threats to climate change. However, the potential and sustainability of Green Insurance products and services has not yet been fully examined or determined.

A study released by German consulting firm Simon-Kucher & Partners’ suggests significant profit potential in the Green Insurance segment. The study polled 1,500 insurance executives to determine the sustainability of the segment as well as potential differences between the needs of green insurance customers and traditional insurance customers.

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