Interactive Intelligence Group Inc., a provider of unified IP business communications solutions, is releasing a software platform that enables organizations to rapidly deploy customer service applications on multiple mobile operating systems, devices and social media websites.

According to Interaction, Mobilizer bridges the gap between mobile, self-service and live assistance, enabling organizations to offer self-service applications to customers using smartphones as well as the organization’s Facebook site. The software achieves this by using a device-independent language that can be pushed out to all supported mobile devices and social media sites. The customer can then request a call-back from a service representative.

The product also provides a scalable architecture that can support mobile customers and integrates with social media resources, including the potential to use Facebook for user authentication, says Interaction Intelligence.

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