According to Interaction, Mobilizer bridges the gap between mobile, self-service and live assistance, enabling organizations to offer self-service applications to customers using smartphones as well as the organization’s Facebook site. The software achieves this by using a device-independent language that can be pushed out to all supported mobile devices and social media sites. The customer can then request a call-back from a service representative.
The product also provides a scalable architecture that can support mobile customers and integrates with social media resources, including the potential to use Facebook for user authentication, says Interaction Intelligence.