They say a picture's worth a thousand words. To insurers, producing a snapshot of their customers is worth more than that-it's priceless.Lausanne, Switzerland-based La Suisse Insurance, a provider of commercial and personal insurance products with revenues of about $800 million a year, is using a solution that has the ability to visually analyze key sales indicators, enabling it to immediately determine how its products are selling across customer bases and geographical regions.

"Knowledge management technology provides the ability to drill deeper to extract more relevant information from a transaction database. You can establish a snapshot about data elements," states Steve Brandano, software services solutions architect, St. Paul, Minn.-based Lawson Software.

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