Insurers relying on social media sites for customer intelligence may need to look elsewhere, according to new research released by the
As part of the Pew Internet & Life Project, the research organization released results of
The number of SNS users who prune and manage their accounts has increased, according to the survey results: 63 percent of them have deleted people from their "friends" lists, up from 56 percent in 2009; 44 percent have deleted comments made by others on their profile; and 37 percent have removed their names from photos that were tagged to identify them.
For insurers’ special investigative units assigned to investigate insurance fraud that have,
According to the
“The 27-year-old man suffered a hernia in 2009 when a refrigerator fell on him at the warehouse showroom where he works. He has since had three surgeries, and his application for additional benefits claimed that he is still in "excruciating pain" and needs further medical treatment.
“But his application was denied by an administrative law judge, the Arkansas Compensation Commission and eventually an appeals court. When appealing the decision, his lawyer tried to have the photos banned in court. His attorney claimed, "That had nothing to do with whether or not he had a hernia. It's irrelevant, immaterial and prejudicial. It should be about whether [my client] needed additional treatment.
“But the photos were admitted; and the appeals court ultimately agreed with previous rulings that his request for extended benefits should be denied.”
Insurers seeking demographic information in order to better target engagement campaigns may seek a younger male audience ahead of female, as some 67 percent of women who maintain a profile say they have deleted people from their network, compared with 58 percent of men. Likewise, young adults are more active unfrienders when compared with older users.
For all the technology-savvy SNS users out there, however, there are still a large number who don’t believe going public with their information will matter one way or the other. Interestingly, half of the SNS users in Pew’s study reported that they have some difficulty in managing privacy controls, but just 2 percent say it is “very difficult” to use the controls. Those with the most education report the most trouble, according to the report.
According to Pew’s report, some researchers believe that social network users are uniquely unconcerned about privacy, primarily based on regular use of social media without any major negative experiences.
“Other threads of the privacy-is-dead argument point to the relative ease with which people’s digital footprints and physical whereabouts can now be tracked and the great lengths to which someone must go to protect their anonymity online — or offline,” notes the report.
Other users may be more open with what they share because they don’t adequately understand enough about how their data is stored and used, notes Pew.
“Yet, social science researchers have long noted a major disconnect in attitudes and practices around information privacy online. When asked, people say that privacy is important to them; when observed, people’s actions seem to suggest otherwise,” notes the report.