As consumers increasingly turn to the Web to purchase insurance, carriers need to ensure the responsiveness of their portals, a new study finds.
The survey, conducted by Ipsos Public Affairs for OpTier, a New York-based provider of business transaction management (BTM) for the enterprise, found that 83% of Americans are likely to resolve any issues they experience in purchasing or processing an insurance claim online by reaching for the phone. The study found consumers with a college degree (89%), a household income of $50,000 or more (86%), and those who are married (86%) are most likely to abandon the computer to resolve an issue experienced online.
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