Plymouth Rock names former SafeAuto CIO head of DM

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Editor's Note: This story's headline was edited to reflect that Kordes had been at Safe Auto. The body text remains unaltered.

Plymouth Rock Assurance has appointed Charlie Kordes’ as VP of Direct Marketing.

In this role, Kordes is responsible for advancing Plymouth Rock’s direct marketing operations and organizational practices in its direct response channel. Kordes will also oversee the company's connection to new technology support and marketing approach for state entry.

Tom Lyons, Chief Operations Officer, Plymouth Rock Management Company of New Jersey shared, “We’re very excited to bring Charlie on board to help us continue to build on the success of our direct response business,” Lyons continued to say “Charlie brings a wealth of industry knowledge and experience that fit extremely well with our goals for growing this area of our business. I’m thrilled to welcome him to the team and can’t wait to see the impact he has on our organization.”

Before coming to Plymouth Rock Assurance, Kordes was CIO for Safe Auto Insurance Company. He began his career at Progressive Insurance on the direct-to-consumer product management team

“I’m very excited about this opportunity and to join an organization that is at the forefront of innovation in the direct response channel,” says Kordes. “It was immediately clear to me that Plymouth Rock has an extremely rare combination of financial strength and industry experience that are bolstered by a true entrepreneurial spirit,” he continued.

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