E. Kenneth Hyatt can speak from experience about Kemper Auto & Home's Compete Program. Hyatt, an executive vice president for personal lines with the Talbot Agency Inc., started with the Compete program back in 1999."Our motivation was to increase the frequency of communication with the customer in a personalized way. Some of the carriers we represent send out a fairly generic newsletter that's not personalized for the customer," Hyatt says. The Talbot Agency operates in eight Western states and is based in Albuquerque, N.M.; Hyatt works out of Talbot's office in Hemet, Calif.

"The Compete program is attractive because it is personalized and repetitive. Our sense is that we have a high level of retention with our Kemper customer base and some of that is attributable to the program," he says.

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