By asking the right questions, and offering the time to understand and explain coverages to consumers, independent agents are creating value to consumers, says Bill Wilson, CPCU and associate VP of education and research for Independent Insurance Agents & Brokers of America. In the second part of this exclusive interview, Wilson discusses Google Compare, the differences in policies, and how insurers can differentiate themselves in a crowded field. Click here for part 1.

INN: In terms of these aggregation sites specifically, what do insurers need to think about or remember or consider if they're thinking about putting their products for sale on them?

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