Safeco Corp.'s recently announced organizational changes are part of the Seattle insurer's effort to redesign itself as a property/casualty company now that it has shed its life insurance and investment operations.The new structure's goal is to better align management with the Seattle-based company's strategy "to deliver standardized products over a uniform platform," says Christine Mead, one of the executives promoted as part of the reorganization.

Safeco announced in September that it had created a leadership structure for the company that includes a new "office of the president" led by Safeco Chairman and CEO Mike McGavick.

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