What do Super Bowl-winning quarterback Aaron Rodgers of the Green Bay Packers and straight-through processing (STP) have in common? They both took a while to catch on, they finally got their chance to go prime time, and now they're considered mainstream-although their greatest promise still lies ahead.

Like Rodgers, who spent three seasons as the bench-warming understudy to uber-quarterback Brett Favre, STP has been around the insurance business for several years, and although it has become almost mainstream technology for some lines, it's still got a ways to go in others. Analysts agree that the industry has achieved pockets of success with STP.

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