As companies expand their product and service offerings to become more competitive, it's common for customers to have multiple relationships within a company.From your customers' perspective, they may carry health and disability insurance, as well as long-term care and life insurance coverage with you as their single provider. It may be more convenient for them to do business in one place, and they'll probably get preferential treatment for being a good customer.

On the downside, the communications they receive may not reflect their whole relationship with your company.

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