It's incredible how quickly technology, and the accessibility of the Internet and Web-enabled devices have evolved-even in the past few years. With these rapid advancements, both society and insurers are forced to adapt. So now that anyone can check claims status on their iPod, laptop or PDA from anywhere in the world, there's no excuse for carriers not to ramp up their online customer service offerings in an effort to better serve their Web-savvy client base.To many people, upgrading online customer service may seem the next logical step in the development of the Internet as a whole. However, many insurers may not be keeping pace with competition that is offering services and tools that not only attract new customers, but also address client's needs.


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