On a recent Saturday morning, I was rear-ended while waiting at stop sign. The only injury was to the other driver’s ego, and we both had some minor damage to the bumpers of our cars. I did see some real upside in my little fender-bender—the opportunity for a little insurance technology “field research”.

I got home, and instead of filing my claim through the call center as my baby boomer demographic is wont to do, I submitted my claim online and...it was easy!  The online form was short and intuitive—a bit longer than a screen. I got an acknowledgement that my claim was filed, and when I got home from work on Monday, I had a message on my answering machine from the claims rep with my claim number. So, okay, I didn’t get an alert or e-mail with my claim number, but considering my personal technology adoption challenges—strangely, even though I follow tech, I’m a “chronic laggard”—this was just fine with me. The tech worked for the job I wanted to do.

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