Drivers in emerging markets are twice as likely to buy a car based on in-vehicle technology options than vehicle performance, according to “Connected Vehicle: What Drivers Want,” a report from Accenture. And, interest in the technology demonstrates the importance of connected vehicles to the auto industry and future sales in those markets, the management consulting firm said.

Thirty-nine percent of the drivers surveyed said their primary consideration when selecting a new car is in-vehicle technology, compared with 14 percent who said vehicle performance was their primary consideration. The in-vehicle technologies and services covered include navigation and traffic services, autonomous driving aids, entertainment, work tools and learning services, safety services, black-box monitors, which track driving behaviors and influence insurance premiums, and passenger-related services.

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