Why are we in insurance so passionate about innovation? It’s an easy answer – it keeps us relevant in today’s world. Innovation is the element that makes forward progress possible. Innovation finds ways to create something new or helps figure out how to reinvent something old and make it entirely new again. Innovation applies new rules, new processes, and even new roles to reconstruct outdated processes. Innovation makes everything move in a new direction forward. And in our industry of tradition, innovation is essential.
SMA has been vigorously studying innovation and how it affects the insurance industry since SMA was founded. We conducted our first formal innovation research study in 2012 and have updated our research and reports on an annual basis since then, tracking the changes, comparing the trends, and reporting on new innovation practices.
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