Mobile technology has come a long way. Eighty-four percent of Americans say they can't go a single day without their cell phone, according to research from Google. And it’s now a primary channel within the insurance distribution network.
But many insurers are still struggling with getting from point A to point B. A report issued by Effective Mobile Engagement says that satisfaction with insurers’ mobile experiences declined from 60% in 2015 to 47% in 2016, the largest drop among all sectors. Insurers are literally at the bottom of the satisfaction scale when it comes to consumers’ feelings about their mobile experience. This means consumers believe any other industry is better than insurance when it comes to mobile engagement.
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