A plant, given an exacting mixture of water, soil, fertilizers and light produces more blossoms in new colors. An athlete, with an ideal program of training, measurements and nutrition wins the marathon with optimal harmony between muscles, nerves and brain. Two very different scenarios with a common thread: the disciplined linkage of all of the elements involved. Successfully using data in insurance is not all that different. It is about linkage!

We all understand the value equation: the important role data plays in managing the fundamentals of insurance. Many would argue that it is data, combined with sophisticated analytics, that will shape the winners of tomorrow. Some even proclaim that data and analytics are equipping outside-the-industry players with the power to successfully enter the market and take considerable share.

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