Imagine this: two separate kingdoms, the Kingdom of P&C Insurers and the Kingdom of Agencies and Brokers. Within each kingdom, each insurer and agency is represented by its own little house, and every little house has a door. Each door can open both ways and represents a way to communicate and share data – and these kingdoms need to share lots of data.

In the Kingdoms of P&C Insurers and Agencies and Brokers the only way to communicate and send data between the kingdom’s houses is to build deep trenches between the two kingdoms. Building a trench is difficult, expensive, and time consuming. And, in these kingdoms, it needs to be done for every line of business and every transaction. If a P&C Insurer wants to pass data with an Agency or Broker, the Insurer must dig the trench to the Agent or Broker Kingdom, and then knock on every Agency’s and Broker’s door to see if they will open it.

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