Everyone is talking about the digital experience, but what does it really mean to go digital? Miles Suer recently took up this question, briefly exploring the digital journey being undertaken by an unnamed insurance carrier.
The 100-year-old carrier recognized that it needed to ramp up its digital footprint to meet the demands of an increasingly competitive landscape. The company’s leaders were eyeing the encroachment of Internet players, and the specter of being disintermediated by these online services.
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access