A topic of conversation for several years, the low interest rates plaguing the industry and the need to raise premiums once rendered long-term care insurance too expensive for most consumers, says Aite Senior Analyst Samantha Chow. That caused many insurers to get out of the market entirely, while others chose to hibernate for a while and look for new and creative ways to prevail in such a disrupted market, she says. Insurance companies, both those that have been hibernating and new entrants, will begin to return to long-term care insurance over the next 12 months. They will add new products, as well, such as individual, group, hybrid, combination (life and annuities) and even direct response, Chow adds.