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7 Tips to Building Next-Gen Customer Engagement Models
As a new digital generation of insurance matriculates, insurers are placing major emphasis on reshaping customer experience. Strategy Meets Action predicts insurtech startups, connected ecosystems and advancements in real-time engagement will be vital components of carriers’ next-gen customer models. In its “Customer Engagement at the Digital Edge of Insurance” report, co-created with the Silicon Valley Insurance Accelerator (SVIA), SMA highlights ways insurers are currently building out their strategies and offers tips of its own.