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Online customer experience is becoming a major priority among insurers. Providing a satisfying, easy-to-use web portal can make or break customer relations, as consumers are more fickle and demanding than ever. Breaking down insurers' web presence into nine categories for P&C insurers and 7 for life insurers, Corporate Insight has ranked contenders by categories such as public site navigation, login security, public education resources, and more. This slideshow highlights the top-ranked, "Gold Monitor" award winners in each of the 16 categories. More insurers were honored with bronze and silver mentions. For a full listing of the P&C insurers honored, click here. To see which life insurers fared best, click here.
P&C: Public Homepage
Gold: Liberty MutualThe insurer's homepage is formatted seemingly in a tablet- friendly design, with large fonts and a spacious layout. It offers a plethora of promotional imagery and quicklinks highlighting the firms products and services, such as customer testimonials and microsites. In addition, the firm utilizes multiple rotating image platforms for promotional content and videos. An expandable customer login field, quote tool and agent locator are also prominently displayed on the left side of the homepage. The firm provides multiple navigation menus with interactive and rollover capabilities on the homepage.