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New data from Arizent Research unveils the trends and needs of financial service industry tech buying teams. Aligning marketing efforts to the tech buying cycle can accelerate the timeline from awareness to intent.
Join Arizent for an inside peek into what your customers are thinking for the year ahead and how they move to decision making.
Janet King, VP Research and Content Solutions and Fell Gray, SVP of Brand and Marketing will dive into the findings of the Arizent Tech Priorities Report and share actionable insights for marketers targeting the banking, wealth management, insurance and mortgage communities.
Why Attend:
- Understand the reshuffling of priorities in today's market shakeup
- How marketers can understand the big ideas tech buying teams are grappling with
- Big buying teams and long buying cycles: how your message targeting needs to change
- See the data on what it takes to get on the short list
- Awareness to Intent - a data driven approach to your messaging
