Marketing

Sales pitch suggestions on how to sell life insurance to younger people.

Megan Sharpe, vice president for direct to consumer media and strategy at Gerber Life has seen the insurer through internal and external, to better support one-on-one marketing to policyholders.

If you position AI wrong or pitch it to the wrong market it might actually hurt you.

Insurer aims to improve functions and communications for policyholders and brokers

Rising repair costs and lack of insurance education contribute to coverage gaps.

It's crucial to understand that trust extends to the world of digital, especially social media.

Corporate insurance coverage for legal liabilities may change in wake of Meta, Google cases

Agencies have no choice but to accelerate their digital transformation initiatives.

Without transparency and open communication throughout an insurance organization, precious data is liable to go to waste.