Marketing

With more insureds going to AI to do research, the workers' comp company chose to intercept them with a ChatGPT app.

Not every AI story is a success; what are companies like Liberty Mutual and Manulife doing right that others get wrong?

Effi Fuks-Leichtag, chief product officer at ERGO NEXT Insurance, writes about how entrepreneurs are turning to AI search tools for insurance guidance.

A wave of new AI-enabled frameworks for marketing mix modelling are becoming the new standard among forward looking marketing leaders, writes Karl Canty, partner at Artefact.

Audit your KPIs, align around outcomes and measure incrementality across the conversion stages.

2025 Women in Insurance Leadership honoree, Lindsey DiGangi is vice president of field operations and marketing for Pennsylvania Lumbermens Mutual Insurance Company.

2025 Women in Insurance Leadership NEXT honoree, Colleen Finn is Plymouth Rock Assurance chief marketing officer for homeowners insurance.

Kin, a direct-to-consumer insurance provider, has started a mortgage broker in Florida which also takes loan applications through a call center or online.

Understanding the factors that can lead to new product failure and learning the keys to successful outcomes.

Sales pitch suggestions on how to sell life insurance to younger people.

Megan Sharpe, vice president for direct to consumer media and strategy at Gerber Life has seen the insurer through internal and external, to better support one-on-one marketing to policyholders.

If you position AI wrong or pitch it to the wrong market it might actually hurt you.

Insurer aims to improve functions and communications for policyholders and brokers

Rising repair costs and lack of insurance education contribute to coverage gaps.

It's crucial to understand that trust extends to the world of digital, especially social media.

Corporate insurance coverage for legal liabilities may change in wake of Meta, Google cases

Agencies have no choice but to accelerate their digital transformation initiatives.

Without transparency and open communication throughout an insurance organization, precious data is liable to go to waste.

Digital marketing and social media tactics have slowed down.