Marketing

As property and casualty insurance carriers look to reduce growing loss ratios in 2022, many have shifted their focus away from growing their customer bases and toward increasing their profits. But for carrier marketers, the path to efficient customer acquisition isn’t as simple as merely cutting budgets.

As 2022 gets under way, insurers have opportunities to boost their visibility beyond simply increasing their marketing spending.

After years of lagging other industries, financial services marketers are finally ramping up their digital investments. But this new spending must be aligned with smart strategies and urgency.

During a time when consumers are driving less and auto insurers are offering credits, refunds and more, auto companies must be able to go beyond flat demographics.

Agents who aim to become a true “digital powerhouse” should focus their attention in two key areas: digital marketing and streamlined self-service.

When building a successful digital marketing strategy, several guidelines should be kept in mind.

Team-builder has been instrumental in helping the firm grow from $700 million in assets under management in January 2017 to $9 billion by the end of 2018.

Old fears like channel conflict don't have to apply because the audiences for digital and traditional outreach differ.

By patiently learning the ins and outs of the customer, companies are able to know their clients’ demands, adapt to those changes personalizing those interactions, says Terrance Williams.

Carriers are transitioning to a 'channelless' experience, where onboarding and service can begin and end at different touchpoints.

Former Protective Life exec Frank Sottosanti joins the company with mandate to transform on digital platforms.

Many of these dangers stem from the increasing reliance of financial services companies on outside technology firms.

Grinnell Mutual's AVP of marketing and customer experience finds success focusing on the value of the company's service.

More insurance companies have dedicated chief digital officers than firms in other industries, says PwC.

At the 4th annual Data Science Symposium, leading artificial intelligence and data science researchers exchange ideas on how to deliver better experiences to consumers.