More than a third of insurance companies have an executive in the chief digital officer role, more than any other industry, according to a survey of the world’s 2,500 largest public companies by PwC.

PwC defines the chief digital officer as an executive responsible for the digital agenda at an organization. That means thinking more about the business case first than technology implementations, says Mathias Herzog, principal for PwC and co-author of the study.

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