Today's consumers expect to engage insurers on their mobile phones, whether it's to apply for a new policy, request a quote or file a claim. But insurers aren't fully meeting customer expectations, and the digital experience is falling short, leading to app abandonment and churn.
The good news for insurers is that this presents an opportunity for growth. Download the eBook to learn the proven strategies insurers can use to enhance their mobile app in order to drive loyalty and increase revenue.
You'll also learn how insurers can:
- Monitor and measure app performance
- Leverage mobile analytics to identify opportunities for growth and improvement
- Use engagement analytics to understand how customers behave and engage with your app, including which metrics to measure
- Ensure you're protecting customer data