© 2025 Arizent. All rights reserved.
Liberty Mutual has launched real-time SMS hail alerts in 21 states, following a successful pilot in Texas. Developed in the company's innovation center, Solaria Labs, the program uses Accuweather data to identify when hailstorms are developed and instantly reach out to possibly affected customers so they can take precautions. The company says that a survey of users found that 44% of them took action as a result of the Liberty Mutual message.
SafeAuto, recently acquired by Allstate, has implemented the insured.io direct-to-consumer sales platform. The front-end technology handles quoting and binding of SafeAuto policies on mobile or online. "We chose insured.io for the platform’s streamlined interface, seamless core system integration, and robust features and functionality,” said Kim Keiser, senior product manager for SafeAuto.
Zurich North America's subsidiary Rural Community Insurance Services has developed an API connection with the John Deere Operations Center farm-managment platform. The integration automates reporting acreage and harvested production to the U.S. Department of Agriculture's Risk Management Agency, a requirement of the federal crop insurance program. There is no additional cost to policyholders. RCIS says the integration could also be used in the claims process, making it easier for farmers to access harvested production records.
REIN, an embedded insurance platform, has collaborated with Trux, a construction logistics platform. The integrateion of REIN's services into Trux's allows dump truck drivers to buy or renew insurance quickly through the logistics front-end they are using. This allows drivers to reduce the time it takes them to onboard with new jobs." This first of its kind embedded insurance program helps connect the back office with the operational team by removing manual processes and creating greater visibility into a high-risk area of their business,” said Bart Ronan, CEO of Trux.
Salty Dot, an embedded insurance technology company, has acquired CoNarrative, a company that provides user experience, analytics and data architecture. The goal of the buy is to expand Salty's engineering and product teams and implement intellectual property. Four employees will be joining Salty from CoNarrative; they will focus on building new experiences for consumers. "The acquisition of CoNarrative will further differentiate Salty's customer journey. It will also expedite our data enrichment strategy and drive new insights on behalf of consumers - complementing our unique underwriting advantage," said Toby Coleridge, Chief Product Officer of Salty.
Nathan Golia
Editor-in-Chief, Digital Insurance