Is too much data a bad thing? For many insurers, while they understand the importance of amassing and analyzing data, it seems they struggle to convert it into actionable knowledge. This is the message from Aberdeen Group, which recently released a study examining how insurers use data to improve the timeliness and accuracy of business decisions.
Aberdeen polled 76 insurance executives across all lines of business for its survey, "The Intelligent Insurer: Enhanced Business Performance with Pervasive Analytics," to learn how they're developing customer relationships and enhancing business performance.
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