IT executives manage data and transform it into value-added, timely and accurate information that uses technology to deliver on the goals of the business. To be great business partners, we need to do more than manage data. We need to help our partners transform the business, help them stay competitive and lead innovation.

This can be accomplished using innovative thinking that holds, at its core, three major business drivers. The first driver involves creating an environment that will facilitate change. As with all innovation, the first step is the hardest. We need to listen to our business partners, understand their viewpoint, as well as those of our customers and suppliers, and communicate in plain business terms.

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