The life insurance sales gap between insurers and consumers presents a constant conundrum for agents and C-suites alike.

When Deloitte LLC conducted a life insurance survey for its recent report, titled "The Voice of the Life Insurance Consumer: What Makes Prospects Tick?" one of highlights that emerged is something that can be controlled by insurers: convenient shopping. This carries even more significance when the survey mentions that 46 percent of buyers and 66 percent of non-buyers had not looked for life insurance independently.

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