When insurance carriers talk about an insurance-sellingprogram designed around "bricks and clicks," it usually implies that services are offered both offline and online.While this remains the primary application, Baltimore-based Zurich North America Small Business has taken the concept in a different direction. Through development of its Buildersrisk.com Web site, the global insurance giant provides "clicks" that literally insure "bricks."

Buildersrisk.com made its debut in October 2001 with one major objective in mind: provide a wide range of builders risk insurance products to meet the diverse insurance needs of residential and commercial construction contractors.

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